Wednesday, October 23, 2019

The Cola Wars


            I was driving along today, just trying to get to work like everyone else in the rat race. Not really thinking of anything in particular, just general thoughts. The same thoughts everyone else has while driving in traffic. Such as; “Did I remember to turn off the coffee pot?” or “Is the Amazing Race for real and who the hell pays for all those tickets and hotels?”, “Can sheep get rabies?” just normal everyday thoughts.
            Suddenly a song came on the radio that brought to mind of a dark period in our nations past. Some of you are way too young to remember it, but it divided our country and came really close to destroying it. That period in the 1980’s called “The Cola Wars”.
            We were a divided people. Some were Coke, some Pepsi. No one can say for certain what the cause of this conflict was, but even the loyalist to the brands themselves were under attack from within their own ranks. In the Coca Cola camp, it was split between the new and the old Coke. Even Bill Cosby was vocal on his drink preference choosing the new version of Coke. Then there was regular and suddenly a diet version was brought to fore. For Pepsi, they made a lot of hay with the split n the Coke ranks but soon realized that their own brand was splitting! Who can forget the Pepsi Free faction?
            The carnage was seen on TV screens every day, no one could sit this one out, I personally choose Royal Crown Cola, just seemed to click with their philosophy.
            It ended like all wars do, someone claims victory, and yet no one ever really won, the sentiment of the conquered is still festering beneath the surface of every pop top and bottle cap in America.  Even at the Tomb of the Unknown Soda, there is always speculation as to whether it’s Coke or Pepsi.
            Perhaps, future generations will learn to live in peace and love each other for the character of the drink, not the content of their bottle.
Peace out